DEFINITION
Relationship marketing. is a strategy designed to foster customer loyalty, interaction and long-term engagement.
points of the relationship era
Relationship marketing is a strategy designed to foster customer loyalty.
Relationship marketing differs from other forms of marketing.
Relationship marketing refers to an arrangement where both the buyer and seller have an interest in providing a more satisfying exchange.
Relationship marketing relies upon the communication and acquisition of consumer requirements solely from existing customers.
Relationship marketing differs from other forms of marketing.
Relationship marketing refers to an arrangement where both the buyer and seller have an interest in providing a more satisfying exchange.
Relationship marketing relies upon the communication and acquisition of consumer requirements solely from existing customers.